C.M. Russell helps you cut through the clutter when submitting your resume for a position. Some of you will recognize the idea of a USP–Unique Selling Point/Proposition. Basically, this is what makes you different than the others.
Give yourself a homework assignment tonite. Answer the questions above and create a two to three sentence positioning statement. Focus it on how you will help the company solve problems or make them money. This will help the recruiter to quickly understand how you can fill the company’s needs. [more… ]
Having a well-written, well-targeted USP (positioning statement) clearly stated on your resume helps you cut through the fog of ho-hum resumes like Polarized, UV-blocking, Amber Ray-Bans
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