What is Google’s golden goose?
In my opinion: relevance.
Relevant search, relevant groups, relevant shopping, relevant text ads, maps that make sense and are easy to look at, even relevant desktop organization–your stuff doesn’t look so disorganized anymore when Google helps you out!
Google developed the algorithms, tested & retested. When they found what works, they’ve duplicated it over and over again. The result is relevant, timely information that is available, but not annoying. To be relevant is priceless in today’s world of overbaked, overblitzed, overspammed information. Too much quantity; hardly any quality.
As a potential employee, you’ve got to take the time to research the company/ies you are targeting in your job-search. Think like Google and get relevant, or get lost. Don’t waste your time playing a numbers game and spamming the world with your resume–that helps nobody. Plus, it puts you on the defensive, and there’s nothing that hurts your professional image faster than even a whiff of desperation on your resume.
In knowledge work, bang-on relevance is the Better Mousetrap that will immediately differentiate you from all other potential candidates.
Good luck!
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