Via Micropersuasion:
Wow. This is big news. Nearly half of CEOs (47%) surveyed by PR Week and Burson Marsteller rate blogs high as external audience communication tools. That’s a big endorsement!
I don’t see this as a suprize in some respects. To blog, or keep online notes of events, disseminate ideas or communicate, just makes sense from a business perspective, as long as top-management want to share that information with the greater masses at the company–or with everyone else, for that matter.
Slepticism arises, in my opinion, when business leaders don’t want to share, don’t want to play nice, and need to have control over the message getting out there.
The problem with that approach is, with the way the global economy is changing, it’s even more important than ever to be saying something rather than nothing at all. Silence, it seems to me, is death. It’s like the un-spoken guilty plea of saying “no comment”. Nobody can thrive in a knowledge economy when they are not sharing knowledge–electronically or by some other means.
If you don’t say anything about yourself, someone eventually will–and when that happens, if you have no readilly available channel to respond (a blog), the only conversation left for people to talk about is the one you really can’t control at all.
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