What If Your Customers Found You?

In one of my marketing classes in school, I read a quote I love:

Marketing is not about making products easier to sell,
it's making them easier to buy.

As long as your product or service provides real value, if you present it to enough people, in the right places, consistently enough, your target market will appear, and your business will generate revenue (sell stuff).

The key is getting enough people, who genuinely care about your service or product, to look. Jim Rohn is famous for saying, "I don't want you to buy; I don't want you to join; I only want you to look." There's a goldmine in that level of thinking!

Here are some resources I love for targeting your marketing dollars toward people more likely than average to be interested in your products.