Seth Godin blogs about how natural it is to want the Big Bang to happen every time you decide on a job change, or announce a new product, or step out the front door–but that’s not quite how things work.
We all want to open big. We want our product launches to be instant successes. We want the resumes we send out to be opened in one day, a call the next, an interview the third and a corner office by the end of the week.
The new marketing, it appears, doesn’t work that way. [full article…]
Bang, so-called, develops when your ideas catch momentum–when your value exceeds the expected price, and people like talking about them to other people. Blogging, for example, is an incredibly easy way to build that kind equity with the marketplace, be they your potential clients or your potential employers.
Referring to Seth’s post, JD Moore of Marketing Comet gave the following advice about continuing your marketing strategy:
Your marketing efforts need to continue - even if you have as much business as you can handle. Don’t let your ego make you think that things will always be great. You need to work to keep your customers [read: job opportunities], and make new ones. [more…]
So, to summarize, Seth ended his post with the following action items:
…
Make something worth making.
Sell something worth talking about.
Believe in what you do because you may have to do it for a long time before it catches on.
Don’t listen to the first people who give you feedback.
Don’t give up. Not for a while, anyway.
In my opinion, that means you should get serious about what it is you’re trying to accomplish and start working feverishly on that. I predict that the planets will align to help you if you have lazer-sharp focus on your end result. Why? Simple. Nobody is trying to stop you, but if you have no plan for yourself, then you must, by default, fit into someone else’s plans for you.
If I can help in any way, give me a call — 801-426-6120.
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