Career Builder Gains Ground in Classified Marketshare Wars

It's no secret that traditional newspapers are battling with online companies, both for readers' eyeballs and their dollars. Of course, newspaper still retains some of its high brow status as an elite source of news, but when it comes to the Help Wanteds and the Classifieds, there seems to be an all out brawl going on for marketshare.

Reuters recently published this article, discussing the tug-of-war going on between the newspapers and the dotcoms. Ecommerce giants like eBay are buying up classified outlets and drawing users to them that way. In retaliation, news agencies are purchasing ecommerce space.

Within the classified markespace, Help Wanteds are generating some serious chess matches as well. Reuters reported:

The help-wanted market may be a harbinger for the future push and pull between the online and offline worlds.

Newspaper job listings were the first to feel the heat from Internet rivals like Monster.com and Yahoo's Hot Jobs.

Most newspaper chains during 2004 continued to lose online recruitment market share to rivals... But there were some bright spots. Online recruiting site Careerbuilder, jointly owned by newspaper publishers Gannett, Knight Ridder and Tribune gained market share, as did Hollinger International and Pulitzer.

Filed Under: career jobs careerbuilder recruiter monster yahoo hotjobs public resume helpwanted classified jobsearch