Profits and poverty

I'm very interested in this book. Its interesting, especially in relation to concepts on microenterprise.

The Fortune at the Bottom of the Pyramid. Eradicating Poverty Through Profits.: "IF WE stop thinking of the poor as victims or as a burden and start recognising them as resilient and creative entrepreneurs and value-conscious consumers, a whole new world of opportunity will open up. That simple proposition begins a controversial new management book that seems destined to be read not just in boardrooms but also in government offices. "The Fortune at the Bottom of the Pyramid. Eradicating Poverty Through Profits" (Wharton School Publishing), is essentially a rallying cry for big business to put serving the world's 5 billion or so poorest people at the heart of their profit-making strategies. It has already been praised by everyone from Bill Gates, "a blueprint for fighting poverty," to a former American secretary of state, Madeleine Albright, "if you are looking for fresh thinking about emerging markets, your search is ended."

Thanks to ProvoPulse for the link