TiVo’s Adwords for TiVo: "The Wall Street Journal reports (sub-required link) that the DVR maker is working with three big media-buyers Interpublic Media, OMD and Starcom Media Vest Group and others like Comcast Spotlight ad-sales division on a new way to deliver ads to consumers, who are looking for a specific product. In other words its Adwords for Television. Type in BMW and commercials will appear in a special folder right next to saved television programs.
From an advertiser perspective, this is not such a bad option - you have a much higher chance of getting your ad viewed. It is yet another nail in the coffin of the network television, that already looks like an aging rockstar with too many piercings already. However, if you are a paying customer of TiVo, you should have a problem with that. Unlike Google, TiVo charges a subscription service, and the main reason people are happy to pay is “time shifting television” and skipping through ads. And Google doesn’t make you buy a device. Make the service free and then TiVo and its customers are on equal footing..."
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