CIO Insight delivers the goods when it comes to focused, valuable journalism for IT executives. Columnist Warren Bennis hits the nail on the head when delivering this piece, titled: “Making Staffs Creative, And Keeping Them That Way”.
A snippet:
Creativity is like love. The question is not how to get it, but how to make it stay. To be successful over the long haul, organizations must learn how to etch creativity into the very fabric of the enterprise. The surest way to institutionalize creativity (something of a paradox, obviously) is by making certain that creativity is recognized and encouraged on an ongoing basis. We can argue whether or not creativity can be taught; there is evidence on both sides. But whatever the outcome of that debate, I believe creativity can be facilitated and welcomed or rebuffed.
Check out the rest of the article here, should you so-choose.
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