It's almost like I have a new employee so customer-focused that he or she just can't bear to let anybody slip through the cracks. They've just got to keep in touch with our clients and prospects:
"Are you happy?"
"Do you have any questions?"
"Is there anything you need?"
Of course, I don't have a new employee, but Aweber's autoresponder tools have been working miracles with my existing client base as well as driving sales and creating opportunities from my new clients and prospects that I simply wouldn't have time to create myself.
Test Drive Aweber's tool here, or visit their website for more information:
I took a block of time early Saturday morning two weeks ago to create my follow-up messages and set Aweber to work.
As each new prospect requests information, they are automatically put in queue to receive automatic, timely emails from us promoting to them our products and the value of calling us to get started.
If they become clients, I transfer them easily to another list which automatically sends out our welcome letter and other information I want all new clients to have.
Since I have unlimited lists I can create, I modified my new client list and created an "old clients" list for clients that are not ordering right now. Aweber copied my messages from one list to the other in one click. Then I edited them as appropriate, and now I am getting web traffic and phone calls from clients I haven't spoken to in years.
"Thanks for your email," one of them said. "I have been looking for your contact information. Somehow I lost it, and couldn't remember your website address! I am so glad you took the time to write!"
Of course, I didn't write just to her. But Aweber's personalization features made it work out perfectly, striking up a relationship that now has turned to cash-flow, and--with Aweber helping me out--I am sure it will continue to stay that way for a very long time.
Filed Under: Email communications service care marketing CRM relationship public relations PR
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