Chris Pirillo (not Prillo): Lockergnoming 101

In relation to various posts between Chris Pirillo and Steve Rubel, Chris posted this article, a small, clickable dissertation on driving traffic through Google's spellchecker:

Driving traffic to a server... that's Lockergnoming. Has been since 1996. Well, I've put a new twist on the word - and am setting out to define it further...

Thanks for the details, Chris. It's just the kind of distraction I needed for a Friday afternoon...