As an example, "a user activates the infra-red or Bluetooth on their phone, holds it up to the Hypertag and receives content such as vouchers, business cards, ringtones or games."
A benefit to marketers is that the transfer does not incurr wireless per-minute fees to either the advertiser or the user because it uses the short range bluetooth/IR technologies rather than costly SMS.
The company website promises the technology will:
- Improve brand recall
- Reinforce brand positioning
- Increase direct response
- Stimulate sales
- Improve your return on outdoor advertising investment
Seems pretty cool to me. I admit if I saw a poster with the hypertag, I would try it. I can see it being cool if you could then share the content with others, say if the free ringtone or game or coupon is pretty cool, you could get some pretty nice viral response out of it!
Filed Under: mobile content marketing advertising public
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