Off 9th South and State Street in Provo is a carwash. Considering that I’m not a clean-car freak, I’ve spent a fair amount of money there over the last few months, especially after campouts. Today, I realized I am a loyal customer–of a carwash.
How It Happened:
- The facility is well-lit and clean.
- When the first carwash I went to was crowded and hard to get into, this one was easy.
- When you use cash, you buy tokens you can’t use anywhere else (I don’t like this, per se, but it does make me loyal)
- Here’s the GOLDMINE: I can’t get anywhere near the premesis without a guy with a great-big smile checking on me, giving me a free air-freshener and asking me, if I am all-set, or if anything is confusing.
Bottom-line: ANY business can go the extra mile (no automotive pun intended) and create lifelong customers. Today, I passed no-less than four other carwashes when I took my car in.
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