February 04, 2006

Customer Loyalty At A Carwash

CarwashOff 9th South and State Street in Provo is a carwash. Considering that I’m not a clean-car freak, I’ve spent a fair amount of money there over the last few months, especially after campouts. Today, I realized I am a loyal customer–of a carwash.

How It Happened:

  1. The facility is well-lit and clean.
  2. When the first carwash I went to was crowded and hard to get into, this one was easy.
  3. When you use cash, you buy tokens you can’t use anywhere else (I don’t like this, per se, but it does make me loyal)
  4. Here’s the GOLDMINE: I can’t get anywhere near the premesis without a guy with a great-big smile checking on me, giving me a free air-freshener and asking me, if I am all-set, or if anything is confusing.

Bottom-line: ANY business can go the extra mile (no automotive pun intended) and create lifelong customers. Today, I passed no-less than four other carwashes when I took my car in.

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