www.Herbalife.com vs. www.StartHerbalife.com

Once again, the Herbalife corporate teams are working hard to be sure the distributors are getting the tools they need for success. Herbalife.com is such an incredible tool for all customers and distributors. Its also a valuable marketing tool for our company. www.herbalife.com is referred to in all press releases, statements, news articles, etc. People will instinctively go to herbalife.com to learn about Herbalife unless they have someone guiding them elsewhere.

The one special difference between Herbalife.com and StartHerbalife.com is that the latter is for distributors and people who have been referred by distributors.

Once a person clicks to StartHerbalife.com, they will not be able to contact Herbalife to find a coach or distributor. Instead, they will be asked to contact the person who referred them to the site.

See these examples--notice that, on the surface, the websites look exactly the same.

First, www.Herbalife.com

If a new web user goes to herbalife.com and clicks "Getting Herbalife" and then clicks "Get to know your... Distributor... today", this screen comes up, asking people to click where they came from:

• An Herbalife Distributor/ShapeWorks™ coach referred me.
• A friend sent me.
• I saw an advertisement
• Other

Still on Herbalife.com, if the person clicks "Be A Distributor", and click to the next page, they get four similar options

Either way, once a person clicks one of those options, a "cookie" is set in the browser remembering the preference and the person is either politely encouraged to contact their distributor or they're forwarded to the routing team because they either saw an ad, or they specified "other".

Next, www.StartHerbalife.com:
On StartHerbalife.com, the process is a little different. The corporate marketing team developed this site (and a companion www.StartShapeWorks.com that redirects here) for distributors who wanted to share Herbalife.com with their clients and prospects without fear of them somehow getting connected to another distributor!

So, the moment you click to startherbalife.com, your computer keeps a note saying, "This person already has a distributor!"

See below:


On STARTherbalife.com, however, if a person follows the same procedures, they NEVER get the option to choose where they came from. The website assumes that a distributor referred them to the site because Herbalife corporate will never use startherbalife.com in an advertising campaign, press-release or otherwise. The only people who will forward people to startherbalife.com, therefore, are distributors, or excited customers of distributors who know about startherbalife.com.

Similarly, choosing the "Be A Distributor" link causes the same type of procedure.

What's REALLY cool? (THANK YOU, HERBALIFE!) If you go Just Once to startherbalife.com, and then you go BACK to regular herbalife.com and you try to get connected to a distributor, it still knows you're already connected!. Herbalife has hired some very, very smart web developers down there and they deserve tips in their tip-jars for a job very nicely done!